Associate Programs Newsletter #451

This week a friend of mind took a hit.

To say that he could have prevented it is a little harsh, but he definitely could have minimized the impact by putting a few simple strategies in place.

It's easy to think it will never happen to you, but how do you know?

CONTENTS:

    1. A hard lesson to learn through a friend
    2. This might knock Perry Marshall off the podium?
    3. Thought for today: Repair when the sun is shining

Pay Per Click guide/e-book review. A great review that reveals the value contained within this clear and precise 'how to get the most out of Google Adwords" tutorial.

Written by the guys who developed Wordtracker, the benchmark for Keyword Research over the last 10 years, both new and intermediate PPC users will benefit greatly.

A friend of mine has had a bad time this past week. For many of you reading this, it’s the stuff of nightmares.

Over the past few years he has built a really busy and profitable online business. His website traffic has allowed him to open a factory and employ a bunch of staff.

Through some clever search engine optimization, he managed to rank #1 on most of his main high volume targeted keywords. Daily the leads kept coming in, so much so that he was at times, up to a month behind in website enquiries.

He really was seeing the fruits of how amazing an online business can be. In his case, customers were basically free through really good SEO.

However, as we’ve discussed many times before, he needed to look at ways to both protect his ranking and to find other diverse traffic sources. He is a smart guy, so he knew that this was the best thing to do.

Unfortunately, he didn’t diversify his traffic until this week, when he simply had no choice.